I AM the Trendy Brand

It is no wonder that the advertising industry in BC has operating revenues of over $5 billion and that the future job prospects for advertisers and marketing managers is above average (http://74.125.155.132/search?q=cache:CInprFemvX8J:skilledimmigrants.vpl.ca/index.php/guides/industry/advertising+22advertising+industry22+statistics+sales&cd=3&hl=en&ct=clnk&gl=ca&client=firefox-a)--advertising works! Lets use Coca-Cola for an example. When I head into the supermarket to find my can of Coca-Cola, I know I am looking for a red can with whitish-silverish calligraphic font spelling Coca-Cola in a vertical fashion from the bottom of the can to the top underlined by a wavy line in the same colour. In addition, I know that when I pour the drink into my glass that it will be a dark brown colour, fizzing, and will taste exactly the same as it has for over a century. The key to brand positioning is consistency; and that is precisely what you are going to do in your personal marketing documents which include your resume, cover letter, job search business cards, and list of references.

So, you ask, how do I do this? Very simply really. First, figure out what your heading will look like. What size font did you use for your name and contact information? What style font did you use? Did you bold anything? Use small caps? What style underlining did you use? Where was your information placed? Was all of your information right-aligned, left aligned, centered, or broken up? I love this part because I can be creative and younique! Never outrageous though; we don't want to use a font that is hard to read. You may even want to use an image (not of yourself) that represents you in your heading. For example, if you are applying to be a make-up artist, you may want to use an image of a tube of lipstick just before your name in the heading. The image of lipstick creates a sense that you encompass beauty and aesthetics. The lipstick image is like subconsciously priming the reader of what to expect. Beautiful, I love it! Once you are happy with your heading, take a mental photograph because you will use this heading in ALL of your job search documents. Additionally, take note of your margins, border design (if you used one), underline design, or any other formatting that makes your documents youniquely you and use them consistently as well. How do you think CoCo Chanel succeeded? Louis Vuitton? Coach? All have a very specific logos that you could spot from a mile away. Ah, now you're getting it! Advertise yourself! Remember, you are your own younique trendy brand!